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Demand for German printing technology in India

For the German printing technology industry, the Indian market is of great importance. Numerous German companies will have their own stands at PAMEX 2013, others present their machines at a joint stand organized by VDMA under the motto "Made in Germany" to be found in hall 3 (B3550-G). One exhibitor at the joint booth is IKS Klingelnberg whose high-tech products, such as the carbide blades, have a direct impact on the top quality of the cut. According to Udo Middenberg, Business Unit Manager at IKS Klingelnberg who will be present at PAMEX, the Indian market is of special interest, because of the growth rates especially in the print media industry. India was ranked number 10 print market country by value in 2012 and is forecast to rise to number 5 by 2016. This is also due to growing readership numbers as a result of rising literacy in India.

The figures speak for themselves
In 2012, German manufacturers sold printing and paper technology worth 159 million euros on the Indian subcontinent. This is the equivalent of a 48 % increase on the year before. German goods ranked number 1 in the list of Indian imports for printing and paper technology in 2012. Followed by Chinese technology (82 million euros, down from 84 million euros compared to 2011) and imports from Japan.

Chinese manufacturers are no competition
The Chinese suppliers of printing technology have made progress during recent years, also in particular by acquiring Japanese manufacturers. This is also the result of the declared intention of the Chinese government to strengthen the mechanical engineering sector in China. This development is, however, no threat for the German suppliers. "The German companies are so far ahead as far as technology is concerned and their innovation cycles are so short that they need not fear any competition from China for the foreseeable future," said Dr. Markus Heering, Managing Director of the Printing and Paper Technology Association within VDMA.

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