Drupa goes corporate communication ¨C Mobile, Social, Realtime
On January 29th, 2014, content is key at congress center Messe D¨¹sseldorf. In cooperation with Akademie des Deutschen Buchhandels, Messe D¨¹sseldorf and drupa 2016 host a conference on content marketing and corporate communication.
Dr. Andreas Siefke will be guiding the guests through the conference program. Among the programs contents are lectures on multi-channel-strategies, content marketing and consequent marketing communications, as well as roundtable sessions on project management, social media monitoring and trans-media storytelling. The keynote on Converged Media will be held by Gregor Vogelsang, COO Burda Magazine Holding.
The conference is tailored to corporate experts and leaders, as well as project managers from companies and agencies, especially from marketing, PR and corporate communications/publishing.
The full program together with information on participation and press accreditation can be found on the Akademie des Deutschen Buchandels website.