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Print is on the rise again

According to Guy Gecht and Benny Landa, the print renaissance has already begun. The keynotes held by the two CEOs last week were looking at trends and the drivers for success needed by today's print companies.

"Print using digital technology, such as for example direct mail, is on the rise. No other media gets attention in the same way, and digital lets our industry add value," Gecht told the audience. "We have to realize that in five to ten years from now, there may be less print, but what is left will be higher in value."

"Unlike publishing, most commercial print and packaging apps can simply not be replaced by digital media," Landa said.

"The success of these businesses lies mostly with those where a significant part uses digital technology, and there is a definite shift from very long runs to tailored, on-demand jobs with VDP," Gecht continued.

 
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